US: From Grassroots to Grasstops: Leveraging Social Media to Advocate for Adult Education

Wed 02 Feb 2011 04:39:00 PM EET

The National Coalition for Literacy in the US wants advocacy for adult education to start using social media in order to better reach its audience.

Today´s economic climate demands bold, innovative strategies to advance effective policies for adult education and literacy. Adult education advocates have historically relied on email as a mainstay communication vehicle for sending and receiving advocacy alerts and galvanizing action. However, research shows nationally that email open rates have declined 63% from 2004-2008. With the rise of social media, cell phones and Internet access, some would even argue that there is not a digital divide.

National Coalition for Literacy blog