02.02.2011 POLICY

US: From Grassroots to Grasstops: Leveraging Social Media to Advocate for Adult Education

The National Coalition for Literacy in the US wants advocacy for adult education to start using social media in order to better reach its audience.

Today´s economic climate demands bold, innovative strategies to advance effective policies for adult education and literacy. Adult education advocates have historically relied on email as a mainstay communication vehicle for sending and receiving advocacy alerts and galvanizing action. However, research shows nationally that email open rates have declined 63% from 2004-2008. With the rise of social media, cell phones and Internet access, some would even argue that there is not a digital divide.

National Coalition for Literacy blog