How to raise awareness on adult education towards a specific target group?

The ARALE survey analysed awareness raising activities targeting the general public.

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Bulgaria Association Generations Fusion of the Energies - Solidarity between the Generations A one day event was organised for elderly people with discussions, information stands on product to help them have a better life and a painting exhibition.
Bulgaria Association Educational World New Perspectives in the education of parents The project aims to raise parents' awareness for the need to improve parental competences and to discuss best practices and deduce a comprehensive programme.
Denmark DFS/DAEA Webpage on basic skills for people with dyslexia A website for basic skills learning, with special emphasis on dyslectic persons, offered by non-formal adult education providers.
Germany Bundesverband Alphabetisierung und Grundbildung The iCHANCE campaign The iCHANCE campaign is designed to motivate young adults to participate in basic education programmes. Companies and artists post a short video message encouraging them.
Germany Zentrum für Allgemeine Wissenschaftliche Weiterbildung (ZAWiW) der Universität Ulm DASUN project The project DASUN built bridges between universities and NGOs in three Danube countries. Structures fostering adult education were created to offer classes for seniors.
Germany Pro Arbeit - Kreis Offenbach - (AöR) Kommunales Jobcenter Workshop on literacy for placement officers A workshop for placement officers was organized at the job center. Its aim was to raise awareness for job seeker´s literacy and numeracy possible issues.
Ireland National Adult Literacy Agency National TV Advertising Campaign In Ireland, the National Adult Literacy Agency (NALA) created a national TV Advertising Campaign together with the national postal services AnPost. The TV advertisement profile individuals who have addressed their literacy difficulty and aim to encourage others to take the first step and reap the rewards by contacting NALA.
Romania Association for Roma community Development Sumnal Education for Roma adults The Project provides capacity building for adult education and develops programmes for adult education, literacy and completion of primary education for marginalised people through daily activities.
Scotland Education Scotland The Big + The Big Plus is Scotland's national adult literacy and numeracy campaign since 2004.
UK Age UK ITea and Biscuits week ITea and Biscuits week is Age UK´s annual digital inclusion campaign to introduce older people to the benefits of digital technologies and the Internet.
UK Historic Royal Palaces Palace Explorers The project aims to bring parents and children from a disadvantaged sector of the community together around workshops so that they learn together. Workshops as story telling are organised.