2. How to reach out to potential learners
2.1. Basics first: Out of bed – Out of home
- The first step in reaching out to learners may simply to be to get them out of their house.
- Introduce the future learner to a social environment in which she feels comfortable.
- Then she may be ready for new learning experience.
- This is especially true for those marginalised social groups that suffer from the crisis.
- This is especially true in times of crisis.
2.2. Focus on the benefits for the learners
- Make sure to give a positive connotation to the learning experience and deliver a positive message instead of focusing on the problems of for example illiteracy.
- Highlight that education is useful, fun, and allows making connections.
- Demonstrate that adult learning is not confined to any particular demographic segment.
2.3. Clever communication
- Adapt your communication to your target groups.
- Make sure that your communication does not contain in itself barriers for the learner to receive it.
- Do not expect persons with reading difficulties to join learning on the basis of written leaflet or a complicated website.
2.4. Involve the learner in campaigning
- Learners are the best advocates for adult education.
- Ask them to become mentors or learning ambassadors.
- Use their personal stories to convince new learners to join.
- At the same time this is empowerment of the involved learner.
2.5. Find good partners
- Work together with social institutions as job centers or social centers.
- Organise your event within the framework of another event. You will most probably be able to use the main organisator’s communication and PR channels.