2. How to reach out to potential learners

2.1. Basics first: Out of bed – Out of home
  • The first step in reaching out to learners may simply to be to get them out of their house.
  • Introduce the future learner to a social environment in which she feels comfortable.
  • Then she may be ready for new learning experience.
  • This is especially true for those marginalised social groups that suffer from the crisis.
  • This is especially true in times of crisis.
2.2. Focus on the benefits for the learners
  • Make sure to give a positive connotation to the learning experience and deliver a positive message instead of focusing on the problems of for example illiteracy.
  • Highlight that education is useful, fun, and allows making connections.
  • Demonstrate that adult learning is not confined to any particular demographic segment.

2.3. Clever communication
  • Adapt your communication to your target groups.
  • Make sure that your communication does not contain in itself barriers for the learner to receive it.
  • Do not expect persons with reading difficulties to join learning on the basis of written leaflet or a complicated website.

2.4. Involve the learner in campaigning
  • Learners are the best advocates for adult education.
  • Ask them to become mentors or learning ambassadors.
  • Use their personal stories to convince new learners to join.
  • At the same time this is empowerment of the involved learner.

2.5. Find good partners
  • Work together with social institutions as job centers or social centers.
  • Organise your event within the framework of another event. You will most probably be able to use the main organisator’s communication and PR channels.