How can we
through our work in social media invite people to contribute, involve
and stay involved? How can we keep debates, discussions, groups and
How do we avoid our online services from dying, and turning into a "one way street" of information? Digital expert Anna Ebbesen (DK) has together with colleague Astrid Haug published the book "Lyt til Elefanterne - digital kommunikation i praksis" in 2009, and they have also published "100 ideas for social media". Anna Ebbesen will tell about her experiences and knowledge in this field, show examples and open the discussion.